🥜 My story in a nutshell
2012: Berlin’s tech scene was buzzing. I moved to the city right when startups were exploding and innovation was in the air. It was the perfect playground for me: diverse, international, full of networking gold mines. I dove straight into the internationalization of DaWanda, collaborating with talented teams and forming friendships that last to this day. From there, I jumped into the software industry, sharpening my SEA skills first at Productsup, then expanding also into SEO at Localyze.
With over 6 years in B2B SaaS and fast-moving startups, I specialize in building performance-driven marketing strategies that generate qualified pipeline and revenue. From paid ads to SEO, I’ve led demand generation across multiple markets and buyer journeys, helping companies expand, scale, and build sustainable growth. All while juggling limited budgets, complex products, and sales cycles longer than a Berlin winter.
“Stefano’s ability to consistently bring fresh, data-driven insights to the table is truly commendable. Every idea he proposes is well-researched and backed by solid data, instilling confidence in the team and ensuring we make informed decisions.”
Megan Hemmings
Integrated Marketer
6 ways I approach B2B marketing differently
1️⃣ I focus on impact.
My work is tied to pipeline, conversions, ROI, and LTV:CAC, not just clicks or traffic. B2B Marketing should drive growth, while building awareness.
2️⃣ I align my marketing strategy with real business goals.
I collaborate closely with Sales, Product, and Leadership teams to ensure the strategy isn’t happening in a silo. Marketing is most effective when it speaks the same language as the rest of the company.
3️⃣ I mix performance and brand to drive full-funnel impact.
Campaigns should do more than convert. They should also connect. I bring both sides together to create scalable systems that attract, engage, and convert the right people.
4️⃣ I believe in data, but act on insight.
Analytics, A/B tests, and dashboards are only as valuable as what you do with them. I use data to inform smart, actionable decisions that drive results and shape my strategy in an agile way.
5️⃣ I make the most of what’s there.
Big results don’t always need big budgets. I’ve turned lean campaigns into high-performing demand generation engines by focusing on what matters and cutting what doesn’t.
6️⃣ I care about mission as much as metrics.
I’m especially drawn to companies making a difference. Give me a mission that matters, and I’ll bring the energy to match.
Looking to scale demand generation for your company?
Stefano Mandola 